Branch Furniture needed a reliable Shopify development partner to improve Core Web Vitals, resolve technical debt from prior implementations, and bring high-fidelity UX concepts to production.
Helixian first brought Branch's storefront into passing Core Web Vitals territory, then fixed inherited implementation issues that were blocking new design rollouts. The engagement delivered a production-ready collection template, refined mega menu behavior, and conversion-focused sticky add-to-cart interactions.
Similar to their collection page, Helixian refactored the variant swatches on the Branch PDP, dynamically displaying images based on variant selection. Helixian also implemented the improved template into the product quickview modal which is surfaced after customers complete their 'Design My Office' quiz.
With some bug fixes and a partial refactor we improved the logic related to Branch's collection page template - now with perfectly aligned hero images, working variant swatches and image swapping so their clients can browse and view their product options directly from the collection page.
We support roadmap delivery, storefront stability, and conversion-focused implementation for growth-stage and enterprise commerce teams.
Helixian has been a fantastic Shopify development partner and they have played an integral role in growth at True Classic.
