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Helixian and Zinus work portfolio

Headless Shopify Execution

Zinus

Case Study Overview

Introduction

Zinus has served more than 25 million customers globally and needed a dependable development partner to stabilize and accelerate their headless Shopify Plus storefront after a difficult agency transition.

Engagement Impact

What We Delivered

Helixian entered an active project, quickly absorbed a complex custom codebase, and resumed delivery across unfinished roadmap items. We then implemented high-impact revenue initiatives, including AI-powered product recommendations and an extended warranty program, while restoring confidence in release velocity.

Headless React DevelopmentAI-powered Upsells/Cross-sellsExtended Warranty ProgramTechnical Consultation
Technical Execution

Delivery upgrades across headless architecture and conversion systems.

Zinus' Shogun Frontend Headless Content Management System

Headless Development

When Zinus hired Helixian they were moving away from a previous agency and we needed to come in and pick up where they left off. Our team hit the ground running and quickly increased their efficiency and output.

  • React Development

    Zinus needed an agency that was capable of coming in blind and taking ownership of their codebase. We were able to consume the content of their website and immediately begin bug fixing and new developments, getting their project back on course.

  • Content Data Structure

    In addition to building new react components, we were responsible for managing the content data structure within their CMS.

Custom Rebuy implementation built with React

App Implementation / Customization

After getting to know the Zinus team and their needs, we recommended that they implement an AI-Powered upsell/cross-sell app. We were able to customize the app to fit their needs and increase their average order value. We also integrated the PDP and the Rebuy app with Mulberry so we could offer extended warranties.

  • Rebuy AI Powered Upsells/Cross-Sells

    We built a custom user interface that integrated into their Product Detail Pages and connected to a Rebuy Data Source as the recommendation engine.

  • Mulberry Extended Warranty Program

    We also did a custom implementation of the Mulberry Extended Warranty Program. This allowed us to offer extended warranties on all of their products and increase their average order value.

Trusted

Partners

Partnerships built for long-term Shopify growth.

We support roadmap delivery, storefront stability, and conversion-focused implementation for growth-stage and enterprise commerce teams.

Roadmap velocitySenior review gatesConversion-focused delivery
Client perspective

Feedback from commerce operators

Helixian has been a fantastic Shopify development partner and they have played an integral role in growth at True Classic.

True Classic Tees brand visual
Josh Marcy
Director of Technology, True Classic Tees
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