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Helixian and True Classic Tees work portfolio

Shopify Growth Partner

True Classic Tees

Case Study Overview

Introduction

True Classic set out to improve the everyday essentials experience at scale. As demand accelerated, their team needed a Shopify development partner that could execute quickly, reduce backlog pressure, and support strategic roadmap initiatives without compromising quality.

Engagement Impact

What We Delivered

Helixian quickly improved execution velocity by reducing backlog volume and handling high-impact technical work in parallel with the internal team. The engagement expanded to include custom app development, conversion-focused merchandising logic, and PDP architecture upgrades using Shopify's Section Rendering API.

PDP UX OptimizationCustom App EngineeringAttribution IntegrityPerformance-focused Refactors
Technical Execution

Solutions that improved customer experience and delivery velocity.

True Classic Tees Section Rendering API

Section Rendering API

True Classic's product catalog requires complex option handling beyond default Shopify variant limits. We reworked the swatch experience with Shopify Section Rendering API so variant transitions no longer require full page refreshes, creating a smoother and faster PDP journey.

  • Section Rendering API

    Swatch interactions request only the required dynamic section markup, then hydrate the page in place without a full reload.

  • Attribution Tracking

    Because transitions happen client-side, we implemented URL and history updates to preserve analytics accuracy across attribution platforms.

True Classic Tees Custom Pack Builder

Custom Pack Builder

We modernized True Classic's custom pack builder to support multi-currency pricing logic and resolve inventory-state inconsistencies that affected purchase confidence.

  • Multi-Currency Implementation

    Pricing display logic was refactored to ensure product-level and bundle-level totals remain consistent across active currencies.

  • Out of Stock Variants

    We traced and resolved edge cases where unavailable variants were still shown, improving trust and reducing checkout friction.

Trusted

Partners

Partnerships built for long-term Shopify growth.

We support roadmap delivery, storefront stability, and conversion-focused implementation for growth-stage and enterprise commerce teams.

Roadmap velocitySenior review gatesConversion-focused delivery
Client perspective

Feedback from commerce operators

Helixian has been a fantastic Shopify development partner and they have played an integral role in growth at True Classic.

True Classic Tees brand visual
Josh Marcy
Director of Technology, True Classic Tees
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